Manchester United and Adidas are extending their apparel-sponsorship contract in a colossal £900 million deal that lasts for another decade. The German sportswear company will continue making kits and other apparel for the British football team, in one of the biggest Premiere League sponsorships that began in 2015, following the team’s defection from Nike.
” Monday’s deal is a marked increase from the previous deal, which was worth around £750 million. Commercial deals like these can be lucrative for sports teams as their international appeal grows and selling fashionable clothing becomes an additional revenue stream. The deal comes as the world-famous club is possibly up for sale. Last year, its American owners, the Glazer family, said it has begun a “process to explore strategic alternatives,” which might include a total sale.