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Warner Bros. apologizes for 'Barbenheimer' tweets that sparked criticism in Japan | CNN Business

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The Warner Bros. Film Group has apologized after the Twitter account for its 'Barbie' film sparked backlash over its embrace of memes that appeared to depict the character immersed in atomic blast imagery from Universal's film 'Oppenheimer.'

The posts sparked controversy in Japan and strong public criticism of Warner Bros. from the Japanese branch of the studio, which called the tweets from the official US account “inconsiderate” and demanded a response from its US headquarters. A subsidiary demanding an apology from a parent company is extraordinarily rare.

” Warner Bros. Film Group said in a statement to CNN Tuesday: “Warner Brothers regrets its recent insensitive social media engagement. The studio offers a sincere apology.” Warner Bros., like CNN, is a unit of Warner Bros. Discovery. Meanwhile, a rival hashtag – “NoBarbenheimer” – has garnered attention on social media in Japan, with people using it to criticize the “Barbie” account’s conflation of the two films. “We never make official 9/11 or Nazi stories.

 

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