The Unobvious Ones is a monthly look at movers and shakers who fly below the radar in the Canadian auto industry.As Volkswagen moves deeper into electrification, the automaker needs people who understand the unique aspects of the new vehicles. Brittany Cramer, one of four product planning managers at Volkswagen Canada in Ajax, Ont., is responsible for the upcoming electric ID7 sedan and ID Buzz van, as well as the internal-combustion Jetta.
The two upcoming ID7 and ID Buzz vehicles are her first EVs. “Both were created for the global market, so I have to ensure that the team in Germany understands how we need to package the vehicle to be successful in Canada.” That includes the colder climate, and Cramer makes sure items such as heated seats are included.
Cooper was always fascinated by cars and took the automotive marketing program at Georgian College in Barrie. Her first job was at Nissan Canada, compiling information for service bulletins. Over nine years, she ultimately moved to product planning as the automaker introduced the GT-R sportscar in Canada.