went on a diversification push to add top-shelf documentary and nonfiction content to the company’s roster, as well as kids and family entertainment and branded creative marketing, among other content-related businesses.
Until about a decade ago, “for the most part it was pretty well defined in terms of how you’d make money in this business,” Wilkes says. “More often than not, in success you would make more than you would if wasn’t successful, which seems like a pretty good tradeoff that aligned a lot of incentives.”
“Now there really is this moment of reckoning, which, unfortunately, this strike is not going to solve because it’s a much larger issue than what’s being discussed in terms of the deal points of the strike,” he says.
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