If You Thought the Market for Yeezys Was Dead, Think Again

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Adidas yanked Kanye West’s Yeezy shoes off the market less than a year ago following erratic behavior and antisemitic comments. Ten months later, Yeezy season is back.

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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.The Kanye West and Adidas partnership may be over, but Adidas reports that the rapper’s shoes drew sales of $437 million in recent months

 

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