If TikTok's approach to data anonymization makes it easier for brands to match audiences on its app, it could lead to a boost in ad revenue for the company.
for small businesses — the types of companies that account for the most ad revenue on Meta and Google. The abstract also mentions TikTok is using"differential privacy," a technique where a data owner alters some inputs so that it can still be used for analysis, but can't be exploited to identify information about individuals.
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