Disney to expand ads on streaming as business flags

  • 📰 BBCNews
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 97%

Business News News

Business Business Latest News,Business Business Headlines

Disney is hurting in its home market, where streaming subscriptions slipped and park attendance flagged.

Disney is raising prices and expanding adverts in its streaming service, as it struggles to revive its business.

But the company said attendance had slipped in the three months ending July 1 at its amusement park in Florida, where the company has been feuding with Governor Ron DeSantis, who has spearheaded attacks in the US on the firm as too "woke". Disney's losses - which included a $2.7bn restructuring charge - were not as severe as analysts had expected, which Mr Iger said reflected the firm's focus on cutting costs and improving efficiency.

Its Disney Hostar service in India, which has been struggling since losing the right to show cricket matches, saw subscriptions plunge 24%, while other offerings, including ESPN and Hulu saw little change.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 3. in BUSÄ°NESS

Business Business Latest News, Business Business Headlines