Anheuser-Busch selling Shock Top, Breckinridge to cannabis company Tilray

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BOTTOMS UP: How the mega-deal will likely help the embattled beverage giant with its flagging sales.

In 2022, its beverage alcohol segment brought in $95 million in net revenue, representing 15% of its total $627.1 million and a 33% increase year-over-year. Tilray had a $1.4 million net loss for the year."Tilray Brands reached out to us early this year with interest in purchasing these brands and breweries, and since then, we’ve had many positive conversations that led to today’s announcement," Anheuser-Busch executive Andy Thomas said in a statement.

The logo of Anheuser-Busch InBev is pictured outside the brewer's headquarters in Leuven, Belgium, on Feb. 25, 2016. For the transaction announced Monday, Thomas said the company has committed to working with Tilray "to ensure this is a smooth transition for the people who are working every day to get these amazing beers and beverages to consumers in the U.S." In addition to the eight brands’ breweries and brewpubs, the employees for the eight brands will become Tilray’s post-deal, according to the release.

 

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