The streaming service’s ad-free subscription will cost $13.99 beginning October 12, an increase of $3 per month. This is the second time in less than a year Disney raised the price of its streaming offering; in December, the company upped the price of its ad-free tier to $10.99 from $7.99. Disney owns a majority stake in Hulu, which will also see prices go up in October: its ad-free offering will rise $3 to $17.99. An new ad-free package of Disney+ and Hulu will cost $19.99.
Iger addressed the future of Disney’s linear assets, which include ABC, the Disney Channel, FX and National Geographic, after his comments about the business last month in an interview with CNBC fueled speculation that some of those might be put up for sale. “While linear remains highly profitable for Disney today, the trends being fueled by cord-cutting are unmistakable,” Iger said. “As I’ve stated before, we’re thinking expansively and considering a variety of strategic options.
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