Disney Sees Password-Sharing Crackdown as ‘Opportunity to Help Grow Our Business,’ Bob Iger Says

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Disney is coming for the streaming password-sharing freeloaders. Taking a page from Netflix’s playbook, Disney chief Bob Iger announced that the media conglomerate has put a priority on findi…

. “We’re positive in terms of both revenue and subscribers relative to pre-launch in all of our regions.”

Iger, responding to an analyst’s question about how widespread the issue of password sharing is for Disney+ and its other service, declined to get into specifics. “I’m not going to give you a specific number, except to say that it’s significant,” h said. “What we don’t know, of course, is as we get to work on this, how much of the password sharing as we basically eliminate it will convert to growth in subs. Obviously, we believe there will be some, but we’re not speculating.

Iger continued, “What we are saying, though, is that in calendar ’24, we’re going to get at this issue. And so while it is likely you’ll see some impact in calendar ’24, it’s possible that we won’t be complete or the work will not be completed within the calendar year. But we certainly have established this as a real priority. And we actually think that there’s an opportunity here to help us grow our business.

For the three months ended July 1, Disney+’s subscriber count inched up by 800,000, an increase of 1% sequentially to 105.7 million . In the U.S. and Canada, Disney+ shed about 300,000 customers to stand at 46.0 million. Hulu added 300,000 in the period to reach 44.0 million, and ESPN+ was roughly flat at 25.2 million.

 

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