The company just announced an additional $8.8 million in Series A funding.Catch+Release, a startup that licenses user-generated content from creators and sells it to brands, announced in early August an additional $8.8 million in Series A funding led by return investor Accel. This brings the total funding the company raised to over $31 million.
"We just raised this round in an incredibly difficult environment, with lots of market insecurity and many ups and downs," Analisa Goodin, founder and CEO of the company, told Insider."We met over 100 investors over a 6-month timeframe. We were fortunate to have our existing investors contribute to this round and they continue to be very supportive and believe in our mission."
Creators who are interested in licensing their content — not just influencers but also filmmakers, photographers, artists, musicians, and regular social-media users — can sign up for the platform and upload the content they want to put up for licensing or sync their social-media accounts, for free. They are then paid a fee that varies depending on factors like how long a brand will use the content for, and for which advertising channels.
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