There’s more to building positive street cred than a catchy commercial, a snazzy brand name or a top-selling product. Corporatehas become a way for companies to stand out and show concern for matters other than boosted sales. For some businesses, giving back to the community goes beyond a few Saturday afternoon fundraisers. Even so, efforts must be authentic and thoughtful to be worthwhile.
“Making a difference” has become the preferred term for charitable efforts, but as a business owner, you don’t have to invent an earth-shattering way to give back to those around you. At the same time, you want to do something besides making yearly United Way donations. Here are three additional ways to help out the communities you call home.What constitutes a community goes beyond a shared dot on the map. People come together because of common values, experiences and world views.
Local nonprofits exist to lend helping hands to community members in need of financial and emotional assistance. Yet the people behind these organizations rarely carry out their missions alone. They rely on the generosity of others, whether it’s through donations of money, time or other resources. Businesses can provide those resources to local nonprofits involved in causes important to community members.
undergoing treatment. Pink Fund, which supports cancer patients with grants to cover nonmedical expenses, offers ongoing sponsorship, partnership marketing and fundraising opportunities for businesses. They’re looking to help patients fight financial toxicity. Lending support to a cause that touches so many can give employees purpose beyond their jobs. Partnering with local nonprofits offers your team members a compelling way to get involved while building relationships.