Bosses Are Training Employees To Be Influencers—After Long Discouraging Social Media Posts About Work

and guidelines on what workers could and couldn’t say online, reminding them their social media presence should be separate from their employer’s. But as TikTok has become Gen Z’s LinkedIn—the platform of choice for many young workers to share their personal and professional lives—more companies, including

In doing so, they hope to put an authentic face on the company—providing an insider’s view that goes beyond bullet points on a job board—while taking on the risk that some , which helps companies promote job postings and reach job seekers. Companies, especially in healthcare and financial services, he says, need to ensure employees aren’t sharing trade secrets or violating regulations, for example. “Lawyers love stepping in at that part.”

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