There was a lot of fanfare when Beyond Meat and its main competitor, Impossible Meat, hit supermarkets, fast-food joints and even expensive restaurants.
She added: "I think we had to go through this kind of phase of normalizing tech meat, getting plant burgers into fast-food restaurants in order to come back around and say, 'Hey, I kind of liked it better when I could see the carrot in my veggie burger.'" "Product development and enhancement opportunities remain, including to improve taste and lower prices in the plant-based meat category."Toronto restaurant manager Lauren Soo, who has also been on a journey toward eating only plant-based food, recalls trying her first Impossible Burger in 2017.
Lauren Soo is flanked by her brother, Zack Soo, left, and her husband, Johnny Kountouri, right, at Soos. In addition to its regular menu, the Toronto restaurant offers a fully vegan menu under the banner Fat Choi.