Moreau told Insider the draw for workers is about a change of scenery and about escaping the diversions of home life. She said leaving the house but not going to the office can help combat what she sees as the three downsides of working from home: distractions, feelings of isolation, and burnout as a result of living where you work.
Sometimes I say it's like Airbnb and WeWork had a baby. But effectively, you know, it's a B2B platform that outfits Airbnbs and other residential properties with workplace amenities, effectively turning homes into collaborative workspaces that companies rent by the day. But most critically, the reason why we're focused on converting effectively residential properties into workspaces is because residential properties tend to be in residential areas. That's where people live. And if you look at the stats, the biggest barrier to returning to the office is the commute. And so we're bringing the office to you.It was August 2020 and our Airbnb unit had been shut down for a few months at that point because of the pandemic.
Of course, we did all of the standard business assessments — competitive landscape, where are there potential customers, where do we have letters of intent from employers that would be interested in subscribing to the service. Yes. So the most frequent comment that we get is that in addition to helping them meet ESG goals, it's also a really great way to engage their employees. Because right now, as companies bring people together, the number one priority is to create an inspiring experience. And it's easier to do that if the space is, A, easy to get to, B, really cool. So much so that the moment you walk in there, you want to take a selfie and post it to Instagram — but also is in a cool neighborhood.
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