—a veteran of Google and GE—unveiled “nudge engine” software startup Humu to the world. Its trajectory appears to mirror both the promise and the challenge of the current H.R. tech space: the huge potential for machine learning and data analytics to prompt smarter employee behavior and build better managers but also the crowded, competitive market currently exploding with artificial intelligence tools.
“When Perceptyx approached us, we realized that by teaming up we could reach more people and organizations much more quickly,” Bock says, calling it an opportunity to “change how work feels for millions of people.”Humu’s technology adds a feature that customers have been asking for, Perceptyx CEO John Borland says, as pressure on chief human resources officers intensifies amid a changing labor market and hybrid work models.
Perceptyx has made four other acquisitions over the past three years and has nearly $87 million in annual revenue, according to“Survey tools don’t really tell you what action to take as a result of the information you got back,” Bersin says. The integration could allow Perceptyx to differentiate itself in the market, he says, as H.R. departments try to turn survey results into behavior change and “everybody wants to figure out how to use AI in H.R.
Bock says feedback from customers was “enthusiastic,” and that “with our early customers, we realized that to reach [Humu’s] full potential, we knew it needed to be connected to employee feedback in order to ‘know’ who and what to nudge on.” While the startup tried to build its own survey engine, he says, they “ultimately decided to partner with an industry leader, which I’m confident is the right decision.
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