These two next-in-line generations are also the future workforce and as such, businesses especially retailers, should be prepared to future-proof their operations, products and services for the purpose-filled Gen Zs and the open-minded Gen Alphas.
For Gen Alpha, 57 percent in developed markets own tablets while 72 percent of them use the internet for more than an hour, and 32 percent use it for three or more hours. Gatera-Fermin explained that this indicates Gen Z's"sensitivity to deception and false appearances." By 2025, 27 percent or about one-fourth of the global workforce will be Gen Z, which makes it equally important for businesses to consider how to position themselves as employers for future generations.
Gatera-Fermin noted that while Gen Alpha's identities are still developing, early signs indicate an open minded trait among them, particularly since parents are actively engaging with children in conversations about the benefits and risks of the internet, along with social issues like mental health, race/racism, and climate change.
Retailers were urged to"develop rich touchpoints that enable seamless hand-offs throughout Gen Z's prolonged purchase decision journey; and showcase the unrivaled benefits of your product or service to capture a share of Gen Z's intentional spending." During their free time, children have been engaging with online games that emphasize design and interaction. About 43 percent of children worldwide have played Roblox in the past month, and 58 percent have played Minecraft.