Business of Football: Inside Barcelona Femeni

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Europe’s best women’s team brings in record crowds - but can they become a sustainable business? The FT visits their training ground and speaks to the players and executives to find out how they plan to build for the future

You can enable subtitles in the video playerGrowing up watching Barcelona on TV, I never thought that I would step foot on Camp Nou.

The women's team in Barcelona has deep roots. Early games took place as long ago as the 1970s, with the team fully absorbed into the Barcelona Sports Group in 2002. But it took until 2015 for the club to turn professional, putting it at the same level as other sports in the Barcelona empire such as basketball and handball.

We have players from 11 years old until 21, 22 years old. And they come here, the expectations are to be in the best academy in the world. So this is our responsibility, to keep these expectations very high. Our girls, when they are young, they used to play against boys in the competitions because we want them to play hard and to develop as soon as possible, as quick as possible.

So this difference is very difficult to reduce it. But we are working in the revenue or the incomings for the clubs. Get grow. Get grow, and they could invest in better players. It was a social opportunity years ago, and now it's a business opportunity.

 

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