, which has a platform to improve the safety of non-car-riding commuters using connected vehicle technology.
This month, the momentum continues with an announcement that Cadillac is putting Snapdragon Digital Chassis technology into its upcoming 2025 Cadillac Escalade IQ, Cadillac's first all-electric full-size SUV. The design win includes more than just Snapdragon Digital Cockpit. The new vehicle will consist of Snapdragon Auto Connectivity and Snapdragon Ride. It's a nice win for Qualcomm.The automotive electronics market is attractive, but it's not an easy one to enter.
NVIDIA isn't Qualcomm's only competitor. Over a dozen different vendors are competing directly against the various elements of the Snapdragon Digital Chassis. It's a challenging market to navigate, but Qualcomm is navigating better than most.