Nine’s earnings fall as softer economy hits advertising demand

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Nine Entertainment Co. has posted a drop in full-year profit as the economic slowdown hurt advertising sales at its television, streaming and publishing businesses.

Chief executive Mike Sneesby said Nine’s television business, which includes its free-to-air channels as well as 9Now, had an extraordinary year, with record revenue share results.“Media in Australia is evolving rapidly,” he said. “Through Nine’s premium content, broad distribution capabilities and strong balance sheet, we intend to remain at the forefront of that evolution.”

The drop was largely owed to a struggling metro free-to-air advertising market, which declined 11 per cent year-on-year, and 15 per cent in the June half, Nine said.

 

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