The European Union is scheduled to implement the Digital Services Act into law on Friday. This law, which the EU passed in the fall of 2022, will be one of the most comprehensive pieces of legislation involving advertising and the internet to date. The DSA bans targeted advertising aimed toward children, and using sensitive data involving one's ethnicity, sexual orientation, or religion is forbidden.
Meta President of Global Affairs Nick Clegg announced on Tuesday that users in the EU will have new options for viewing content on its platforms. This includes turning off an artificial intelligence-powered newsfeed to allow users to view content chronologically. Snapchat reported that advertisers will no longer be able to use marketing tools to target teenagers in the union or the United Kingdom.
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