The Kleenex consumer facial tissue business is leaving Canada this month, U.S. manufacturer Kimberly-Clark said in a statement Friday.
"This decision is one that will allow us to shift our resources to better focus on other brands in Canada and meet the needs of our consumers with continued innovation and value.”"We don't call it facial tissue, we call it Kleenex," said Joanne McNeish, an associate professor of marketing at Toronto Metropolitan University.
The move away from selling Kleenex tissues to Canadian consumers will let the company focus on its slew of other brands, including several that remain unscathed for now. The discontinuation of Kleenex consumer tissues in Canada comes on the heels of several other high-profile product departures.
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