US millennials a popular but elusive target for brands

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US millennials a popular but elusive target for brands.

 

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US millennials a popular but elusive target for brandsNEW YORK American millennials - the generation of people aged 17-35 - are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population. From Gillette razors to McDonald's and American Express, every major US...
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