Instacart's recent IPO filing delivered Wall Street some surprising insight into the grocery delivery business, and how competitors Uber and DoorDash 's could better harness advertising opportunities to unlock profit. Last week, the grocery delivery company brought an end to the tech IPO drought when it filed to go public on the Nasdaq Stock Market .
Advertising through DoorDash, Uber and Instacart should also garner more interest as third-party cookies disappear and brands "gain confidence" in the return on advertising spending through those channels, according to UBS analyst Lloyd Walmsley. Filings also revealed insight into customer behavior that both DoorDash and Uber can apply to their budding grocery segments. Data showed that Instacart's newer customers are proving to be bigger spenders than in the past, shelling out 1.
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Source: WSJ - 🏆 98. / 63 Read more »