Acknowledge, Apologize, Investigate: How Big Brands Combat Online Outrage

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As social media amplifies brand missteps, companies develop new tools to handle the fallout

 

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I still have not, nor will I ever, buy anything Nike, due to their outrageous publicity campaign using Kaepernick... ...whose kneeling during the national anthem is essentially to thrust his middle finger at US soldiers who died in battle, gold star Moms, and all Americans.

There are no missteps. Only butthurt libs looking for something to get butthurt about. Toxicliberalism

I don't care what the companies do. I know I won't be buying nike any time IN THIS LIFETIME!!

Acknowledge and investigate, yes. Save the apology for AFTER the investigation, if required.

The free market is self-learning and self-correcting. This is why Capitalism wins

RafaelFCM iamgrowney great read guys

When people like Katy Perry and Miley Cyrus commit fraud against the public and original author there is no brand mismanagement because their brands are frauds.

Maybe they should just ignore it. Social media is not an accurate representation of real life

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