Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed descriptions of “typical” consumers of a product or service. These user personas guide product development, marketing, communication and more.
User personas are especially important and impactful tools for tech companies that build products designed to carry out very specific functions while meeting the needs of a variety of companies and roles. Below, 17 members of1. Begin By Defining User Groups Define user groups before getting to the individual user or customer personas. Ask yourself, “What user group do I want to design this product or feature for?” The answer might be commercial scientists, doctors, nonmedical professionals and so on. Then, go on to develop one or multiple personas for each user group. This step aids in avoiding trivialities within a user persona design and preserving overall product clarity.
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