Fanatics' Sports Betting Rebrand of PointsBet Set to Begin in Eight U.S. States

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Newcomer Fantatics’ acquisition of the online sportsbook closed on the first batch of U.S. markets on Thursday, following regulatory approvals. PointsBet will be rebranded as “PointsBet, A Fanatics Experience” in Colorado, Iowa, Kansas, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia.

Fanatics will provide new and existing PointsBet customers accessibility to its technology and platform as well as access to team merchandise and collectibles, like trading cards. Fanatics plans to offer “engaging promotions” during football season.

“We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience,” King said.of the $225 million sale of their U.S.-based operation to Fantatics in June. PointsBet opted to leave the U.S. market due to competition and long-term revenue losses, and will instead focus on Australian and Canadian markets. for the 2023 fiscal year. Sports betting was where the bulk of profits came from during that period. to never miss a story.

 

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