Nike Cast Into Spotlight After Duke Freshman Williamson Blows Out Shoe, Sustains Injury

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After Duke's Zion Williamson, college basketball's most high profile player, mildly sprained his knee, Nike found itself at the center of a firestorm when Williamson blew one of his sneakers after slipping. But industry experts don't expect the shoe giant's brand to suffer.

 

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His knee went out before the shoe.... And it's already almost to the end of this season.

I think ultimately this freak occurrence made Williamson a lot of money. Other companies will offer him more for a deal than before bc it would be a statement against Nike. Nike can’t let him sign with anyone else for the same reason.

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