I was going to ask if companies like Prada really gain much by storing certificates of authenticity on a distributed ledger system rather than some basic, un-sexy centralized database.
Then I learned there’s a much funnier issue here:After several rounds of questioning, Aura Consortium’s and Prada’s press teams said I couldn’t yet certify the bag myself, but Prada Group could access the information through an NFC chip inserted in the item.
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