Wall Street doubts Kraft Heinz after it writes down two of its best known brands

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Kraft Heinz wrote down $15.4 billion in value on its Kraft and Oscar Mayer Brands in the fourth quarter. Wall Street analysts are doubting whether the company's cost-cutting strategy can work in today's competitive landscape.

 

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Please don’t show somebody putting ketchup on a hot dog ever again. This is a crime against humanity. JoeSquawk

What kind of monster puts ketchup on top of sauerkraut?

Are you saying they can't cut the Mustard

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Kraft Heinz shares tank 20 percent after SEC probe and $15 billion write-downShares in Kraft Heinz are expected to plunge when markets open Friday, after the consumer goods company said it was being investigated by U.S. regulators and it reported a massive loss. What did they do? I don’t think I wanna know.. They should be run out of all countries for what they did to tomatoes.
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Kraft Heinz earnings reveal SEC investigation and massive write-offs, stock plunges
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Stocks making the biggest moves after hours: Kraft Heinz, Dropbox, Zillow and moreSee which stocks are posting big moves after the bell on February 21. These are all companies of the past, we're moving on to 2019 and beyond! Check out we find you the best investment properties for your $$$.
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Kraft Heinz Discloses SEC Probe, Misses Earnings ForecastsSecurities regulators are investigating Kraft Heinz over its procurement practices, the company disclosed as it reported a loss from a significant write-down in the value of some of its best-known brands. Bye bye Heinz, people want real tomatoes... This is not a good sign for the economy Could you share more details on which brands were written down, how those intangible assets valuations were
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