Why the $15.4 billion Kraft Heinz brand write-down was unusual

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The $15.4 billion impairment by Kraft Heinz wasn’t just one of the largest in corporate history. It also was unusual in how the write-down of its Kraft natural cheese business, Oscar Mayer cold cuts business and Canada retail business was carried out.

 

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It has been a long time since I worked for Kraft, but then it was run by a bunch of delusional looney toons buffered by the high margins they received on their soybeen oil/milk derived products ...

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