Chinese consumers cheer Apple's iPhone 15, others prefer Huawei

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BEIJING — Apple's iPhone 15 drew mixed reactions in its third largest market of China on Wednesday (Sept 13), with many online users liking its faster chip and improved gaming capabilities while others preferred Huawei's new smartphone.

Apple's iPhone 15 drew mixed reactions in its third largest market of China on Wednesday , with many online users liking its faster chip and improved gaming capabilities while others preferred Huawei's new smartphone.. The company occupies a leading position in China's premium smartphone market, in part due to the decimation of Huawei Technologies' smartphone business by US export controls, but has also come under scrutiny in the run-up to the iPhone 15's launch.

Topics discussing the new launch attracted 380 million views on social media platform Weibo, with more than 800,000 discussions, including posts, comments and likes, on the iPhone 15. A survey by Chinese news portal Sina on the social media platform asking participants if they would buy the Mate 60 or iPhone 15 saw 61,000 votes for the Huawei device versus 24,000 for the iPhone 15.

China's smartphone market, like the sector globally, is in the midst of a slump and analysts cautioned that this, and the country's slowing economy, could also weigh on sales of the iPhone 15. Mr Will Wong, an analyst with industry research group IDC, saw recent public sector developments and Huawei posing a challenge for Apple.

 

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