With a Barbie boost, Birkenstock to step onto stock market

  • 📰 brieflyza
  • ⏱ Reading Time:
  • 43 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 68%

Business News News

Business Business Latest News,Business Business Headlines

When actress Margot Robbie swapped high heels for pink Birkenstocks in hit summer movie 'Barbie', it illustrated how the sandals have transformed from unglamorous, practical footwear to a highly-coveted fashion item. - Beloved by VIPs - Margot Robbie was just the latest celebrity to be seen sporting a pair of now ultra-trendy Birkenstocks.

In 1896, Konrad Birkenstock began focusing on orthopaedic footwear, developing comfortable, contoured insoles designed to cushion the feet.

But they really shed their association with sock-and-sandal-wearing Germans and became a trendy, must-have item in the 1990s, when supermodel Kate Moss donned a pair for a fashion shoot. It was snapped up by LVMH-linked equity firm L Catterton and French billionaire Bernard Arnault's family holding fund Financiere Agache, for a reported sum of around four billion euros.Economy and management blamed for demise of UK retailer WilkoBirkenstock's most famous sandal is the Arizona, which features two wide straps with buckles, on trademark cork and latex soles.

The single-strap Madrid, introduced a decade before the Arizona, helped lay the foundation for the company's later successes, and was originally known as"the gymnastics sandal" as it exercises a wearer's foot and leg muscles as they walk.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 10. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Cameron Robbie, Margot Robbie's brother, is also in the entertainment industryCameron Robbie is an aspiring actor from Australia. He is widely known for being the brother of actress Margot Robbie. Discover more details about him here.
Source: brieflyza - 🏆 10. / 68 Read more »

Birkenstock files for IPO in further boost to US marketThe IPO could value Birkenstock at more than $8bn.
Source: Moneyweb - 🏆 5. / 77 Read more »