Bank of America drops 'Merrill Lynch' name in rebranding effort

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[BENGALURU] Bank of America Corp is dropping the 'Merrill Lynch' name from some of its businesses, phasing out a brand with a long history on Wall Street as part of a multi-year marketing effort, the lender said on Monday. Read more at The Business Times.

Bank of America drops 'Merrill Lynch' name in rebranding effort Tue, Feb 26, 2019 - 6:25 AM Bank of America Corp is dropping the "Merrill Lynch" name from some of its businesses, phasing out a brand with a long history on Wall Street as part of a multi-year marketing effort, the lender said on Monday.

Bank of America Corp is dropping the"Merrill Lynch" name from some of its businesses, phasing out a brand with a long history on Wall Street as part of a multi-year marketing effort, the lender said on Monday. The investment bank and capital markets business is ditching the 104-year old name to become BofA Securities and its wealth management businesses will collectively be called"Merrill," without the Lynch.

 

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