Rely said retailers who offer their service have experienced an increase of 20 to 40 per cent in conversion rate and order values, with millennials making up 75 per cent of"buy now pay later" transactions.Hizam Ismail, Rely CEO and co-founder, said:"Millennials have distinctive spending habits from the past generations. They know what they want, and they seek instant gratification when it comes to their purchases.
"Rely caters to these millennials and the relationship between what they want and what they think they ought to do, allowing them to be effortlessly in control of the way they choose to handle their finances." Goldbell Financial Services CEO Alex Chua said the e-commerce industry in Singapore and South-east Asia has grown tremendously since its inception, and Goldbell"recognises the ‘buy now, pay later’ industry in the region to be ripe with potential and complementary to the e-commerce industry at this stage".
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