China's AI applications are coming — where it matters for monetization

Search engine giant Baidu earlier this month revealed, among other AI tools, a platform for creating advertising campaigns – similar to Google's AI-powered ads. Early corporate testers of Baidu's AI ad platform, called QingGe, told reporters conversion rates are up 20% – at a fraction of the typical time an agency would usually need.

"Overall we see generally Chinese language model[s] still lag behind the most advanced ChatGPT version 4," CLSA's Tony Zhang said in a phone interview in the last week. But "China's LLM is developing very fast and improving very fast." He said some new AI tools in China -- such as integration with word processing, in commercial advertising or in consulting – could be the first few fields with real commercial use.

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