AI 'no substitute' for fashion designers' creativity

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AI is transforming the fashion world but the fast growing technology will never be a replacement for designers' 'original creativity', according to the head of a pioneering project. 'I don't know how fast (AI) will be transformational but if it gives companies competitive advantage I think they'll invest and take it up quickly,' he said.

world but the fast growing technology will never be a replacement for designers'"original creativity", according to the head of a pioneering project.

"Then our AI system can recognise those design elements and come up with more proposals for designers to refine and modify their original design." So-called personalisation is already being used to improve customer experience with better product recommendations and more effective searches, helping shoppers find what they want quickly and easily.AiDA was just one of the AidLab projects being showcased in the British capital ahead of London Fashion Week, which started on Friday.

One potential use of the AI Loupe project is to help designers overcome the problems of using so-called dead stock fabric. "In terms of fashion designed by AI, I would expect to hear from designers that there are questions of intellectual property rights," said Rebecca Lewin, a senior curator at London's Design Museum.

 

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