Apple to be carbon neutral in seven years: CEO Tim Cook

The firm’s corporate operations, including its buildings, shops, and data centres, are already carbon neutral, running entirely on renewable energy. Apple has made significant investments in sustainable energy projects, such as solar and wind farms, and has even pushed its suppliers to switch to cleaner energy sources.

The company has further committed to investing in carbon offset projects to make up for its residual carbon emissions in circumstances where 100 percent emissions reduction proves impossible. Furthermore, Apple has made its products more energy-efficient, has used increasingly more recycled materials, and has even reduced packaging waste as part of its commitment to sustainability. Its new Apple Watch, released this week, is reported to be completely carbon neutral.

Finally, Apple has sought to transition to a circular economy model, in which goods are made to be readily recycled and repaired, lowering the demand for new raw materials and making the most out of already-existing resources. Apple started programs like Apple Trade-In and the Apple Recycling Program to entice users to recycle their old devices and cut down on particularly polluting electronic waste."Our work is meant to improve other people's lives," Cook explained.

Apple's dedication to environmental sustainability and ethical standards are a shining example of a larger trend in business, where many organizations around the world are putting more of an emphasis on lowering their carbon footprint, implementing eco-friendly practices, and generally behaving in more transparent and humane ways. These efforts are partially promoted by a growing consensus that businesses can and should be concerned with the well-being of people and the planet.

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