Niger: #Under30EntrepreneursinNigeria - What Drove Me Into Wig-Making Business

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Interview - "I feel doing business in Nigeria can be challenging for young entrepreneurs because there is little or no support from the government."

"I feel doing business in Nigeria can be challenging for young entrepreneurs because there is little or no support from the government."

PT: As a graduate, at what point did you decide you wanted to start up your own business? What was the defining moment for you? Were your family members in support of your decision?: When I decided that I needed financial independence, that was it, that was the driving force. PT: How many years have you been running your business and how has the journey been? How would you describe doing business in Nigeria?: It's been three years now. It hasn't been all rosy, but it has been worth the adventure. I have coached over 30 people. I have also done free training for over 15 persons, and they are doing well in the business.

PT: On a scale of 1-10, how open do you think Nigerians are to having a specialist work on their wigs instead of doing so themselves? If poor, how do you think specialists can boost clients' patronage? How has your experience been so far?: On a scale of 1-10, I will say six, because so many women believe hairs/wigs are luxuries and are very intentional in maintaining them because of how expensive most of those hairs cost.

PT: How do you strike a balance between your time and your businesses? What challenges do you encounter in your lines of business, and how do you address them?: Proper planning helps me balance my time. I allocate time to my work and also time for myself because a person needs to be healthy and fit to be more productive.

Other vendors also reach out to your customers, especially online, claiming to charge less. But when I started, I did some free jobs for some people and also started with lower prices as a means to advertise my work to some persons who in turn, referred me to others and I also explored the online space, especially Facebook.

 

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