by Luxity, one of South Africa’s leading pre-owned luxury resellers.
Balenciaga, on the other hand, showed massive strength, having recorded a robust 10.1% increase in resale value. This happened despite the brand's diminished desirability internationally due to its controversial advertising. Zahariev explained that the tough economic climate has resulted in customers leaving brand loyalty for affordability.In terms of resale value, Chanel occupied the number one spot, dethroning Louis Vuitton, which has been the long-standing leader. This happened despite its unavailability in the South African retail market.
"The digital footfall underscores these brands' voluminous presence: they dominate not only in search curiosity but also in transactional metrics, leading in both purchases and sales on the platform," according to the report.