Market share report: Seller guidance for Gabe Davis, Nico Collins, pricing a Ford and more

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Michael Salfino tracks the distribution of targets and touches in Week 2, revealing a seller's market for Gabe Davis and Nico Collins.

Target and touch totals are important, but not as important as the market share. “Targets” is mostly a receiver stat . Touches are the currency of the running back.

What we’re doing is really simple. For pass-catchers, market share is targets divided by team pass attempts. For running backs, it is touches divided by team plays from scrimmage .Snap counts and depth of target and type of touch are also important but generally will not be discussed here. This is pure market share. Consider this a primary tool for assessing waivers and trades..

 

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