Amazon.com Inc. is starting to let brand owners delete listings on its site for products they deem fake, marking a sharp shift in its struggle to fight counterfeiters that cedes some of its responsibility to other companies.
The online retail giant on Thursday launched a new anticounterfeiting program, called Project Zero, that it says would better protect brands from scammers by letting them designate listings for removal, rather than going through a cumbersome reporting process with Amazon. The company has been testing...
amazon waited for the Indian ecommerce policy to come in on 23 feb 2019, before it even took this step. Its like a big bear that has to be trained with guns and stick.
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