In the before-treatment picture the client’s forehead was set in a frown. In the second after-treatment image the client’s forehead was set in a relaxed pose.
The ASAI committee considered use of the before photographs in this case did not depict normal appearance of the wrinkles. They were, therefore, likely to mislead as to the actual impact of the treatment on the appearance of the wrinkles. A second complainant applied to be one of the volunteers for the trial after getting a text from the company. He was told that in order to take part in the trial he would have to purchase a hearing aid up front.
The advertising watchdog did not uphold a complaint against EBS which questioned whether it had been in existence since 1935 as it claimed in an advertisement. The advertisements read: “EBS have being bringing mortgages home since 1935, that’s what makes them the ‘Mortgage Masters’ ”.
Didn't know there were rules about misleading ads and promotions.... 🤔
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Source: thejournal_ie - 🏆 32. / 50 Read more »