Mark Popofsky, partner at Ropes & Gray LLP and antitrust adviser at Alphabet Inc.'s Google, arrives at the U.S. Federal Courthouse Thursday, Sept. 21, 2023, in Washington.
"People don't like ads that follow them around,'' he said. DuckDuckGo's internal surveys, he said, show privacy is the biggest concern among users, beating their desire for the best search results. But Lehman said machine learning has improved rapidly in recent years, to the point that computers can evaluate text on their own without needing to analyze data from user clicks.
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