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Tech companies try to take AI image generators mainstream with better protections against misuse

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Artificial intelligence tools that can conjure whimsical artwork or realistic-looking images from written commands started wowing the public last year. But most people don't actually use them at work or home. That could change as leading tech companies are competing to mainstream the use of text-to-image generators for a variety of tasks, integrating them into familiar tools such as Microsoft Paint, Adobe Photoshop, YouTube and ChatGPT. But first, they're trying to convince consumers, business u

Those problems aren't yet resolved. But now there's a proliferation of new image generators from makers who say they're business-ready this time.

“When we talk to customers about generative technology, mostly what we hear is a lot of the technology is really cool, but they don’t feel like they can use it because of these questions,” said Adobe’s chief technology officer for its digital media business, Ely Greenfield.That's why Adobe's product, called Firefly, was built on its own Adobe Stock image collection, as well as content it has license to use.

Some competitors are taking note. ChatGPT-maker OpenAI unveiled its third-generation image generator DALL-E 3 on Wednesday, emphasizing both its impressive capabilities, its future integration with ChatGPT and new safeguards to decline requests that ask for an image in the style of a living artist.

 

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