Wienermobile is back! Oscar Mayer ditches unpopular Frankmobile name

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Oscar Mayer rebranded its iconic Wienermobile, a 27-foot-long, 6-ton hot dog vehicle as the Frankmobile to celebrate its new all-beef recipe. On Wednesday, company owner Kraft Heinz announced the Wienermobile is back.

This spring Oscar Mayer rebranded its iconic hot dog on wheelsNow, though, the American food manufacturer is backtracking, dropping the new name in favor of its original namesake that dates from the 1930s: the Wienermobile., with Oscar Mayer crew members celebrating the name change, and the return to its original.“But like many of you, we missed our American icon,” another says.

“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,”For fans of the original name, the change was, frankly, ridiculous.. “But like you, we missed this BUNderful icon. Help us welcome back the Wienermobile!”

 

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