As the IMAGE Business Club has grown, we’ve noticed our members coming from further afield. We like to make life easier for you wherever possible, so we were thrilled to be able to bring our latest live event to the gorgeous city of Galway.
The event was led by IMAGE contributing editor Melanie Morris, who was joined by Gráinne Mullins, CEO and founder, Grá Chocolates, and Sonia Deasy, CEO and founder, Pestle and Mortar; two of Ireland’s most evolutionary businesswomen, both of whom have built world-class brands which continue to gather momentum.
“You want your customer to have that precious moment, that appreciation, when they open the box. You want them to feel the love that’s gone into it, because you can’t do it without your customer — you have to make it for them,” Gráinne says. It’s for this reason that she believes that she has retained such a highly engaged audience that translates into sales.