In a pioneering study involving Texas A&M University’s Department of Hospitality, Hotel Management and Tourism, experts explored customer preferences and opportunities within the staycation market. Credit: Texas A&M AgriLife photo by Sam Craft
The post-pandemic definition of staycation as"a hotel stay within one's city of residence, combined with dining and/or activities" is used for the study. Its authors say the findings can encourage and assist hotel sector leaders to capitalize on local market developments to achieve a more resilient hospitality business model.
"The pandemic profoundly impacted hospitality and tourism, with international visitor flows collapsing from previous highs," King said. King said several attributes associated with staycations—accessibility, affordability and slow pace—also align with the perspective of various social movements focused on sustainability and enhanced welfare.