Apple slashes pay raises for retail employees as revenue drops

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Apple has seen its earnings sag in recent quarters due to a drop in demand for its iPhones.

The tech giant headed by CEO Tim Cook,, is reportedly raising pay by around 4% — a far cry from the 8% to 10% wage bumps that Apple handed out last year during the grip of record levels of inflation.

Apple Store employees are now drawing a salary of between $22 and $30 per hour while workers at AppleCare, the tech support division, earn slightly more. Employees for the Cupertino, Calif.-based juggernaut have recently begun the process of having their performance reviewed by their bosses,The performance reviews are scheduled to run through October, the report stated.Getty ImagesLast year, Apple raised employee salaries beyond the typical pre-pandemic range of between 2% and 5% while also raising minimum wage to $22 from its previous level of $20.

The company was eager to retain employees at a time of acute labor shortages while also seeking to head off aBut this year’s relatively modest wage increases come during a time when inflation appears to be on the verge of retreating while organized labor has seen its unionizing momentum slow down. The company is reportedly raising pay by around 4% — a far cry from the 8%-to-10% wage bumps that Apple handed out last year.Apple on Friday is rolling out the new iPhone 15. The image above shows a customer in Bangkok taking a photo of the new smartphone.Apple, the world’s most valuable company with a market capitalization of $2.755 trillion, has reported three straight quarters of falling revenue.In the third quarter, sales of the smartphone slipped 2.94% to $39.

 

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