Adidas boss apologises for controversial Ye comments

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Bjorn Gulden, who joined Adidas at the beginning of 2023 after the scandal erupted, made the comments last week in an interview with the podcast 'In Good Company'.

FRANKFURT, GERMANY - The head of Adidas has apologised after speculating that Kanye West did not "mean what he said" with anti-Semitic remarks that put an end to his collaboration with the German sportswear brand.

West -- now formally known as Ye -- had made "some statements, which wasn't that good", Gulden told the podcast. Gulden had "apologised for his misstatement", the head of the Anti-Defamation League, Jonathan Greenblatt, said in a post on X, formerly known as Twitter. Since parting ways with Ye, Adidas has been selling off its stock of highly sought-after Yeezy-branded items, the fruit of its collaboration with the rapper.

 

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